What is the Coastal Grandmother Aesthetic?
First, let’s define the basics: the so-called “coastal grandmother” aesthetic is not new to the fashion and home decor world, it has indeed existed for decades. This definition refers to a charming blend of relaxed elegance and timeless comfort. Think of serene beachside cottages, breezy fabrics, and a color palette inspired by the sea and sand. This style is not just about fashion; it encompasses a lifestyle that prioritizes simplicity, nature, and a sense of calm.
The Origins and Appeal
Roots of the Trend
The coastal grandmother aesthetic draws inspiration from the homes and wardrobes of women who live in affluent coastal areas, often featuring in Nancy Meyers’ films like “Something’s Gotta Give” and “It’s Complicated.” The appeal lies in its effortless chic—combining classic pieces with a relaxed, lived-in feel.
Why It Resonates
In a world that can often feel fast-paced and chaotic, this style offers a retreat. It’s about creating spaces and choosing clothing that promote relaxation and understated elegance. It’s ideal for anyone who loves the idea of weekend getaways, cozy reading nooks, and the sound of waves crashing on the shore.
Key Elements of the Coastal Grandmother Wardrobe
The Foundation Pieces
To achieve this look, start with the basics:
- White Button-Down Shirt: Crisp, versatile, and timeless.
- Knit Sweaters and Cardigans: Preferably in neutral tones like beige, cream, or light blue.
- Linen Pants and Shorts: Light, breathable fabrics are a must.
- Maxi Dresses: Flowing, simple designs that exude effortless grace.
- Straw Hats and Totes: Perfect for beach days and farmer’s market trips.
Footwear and Accessories
- Loafers and Espadrilles: Comfortable yet stylish options for walking along the shore or strolling through town.
- Pearl Jewelry: Adds a touch of classic sophistication.
- Silk Scarves: Can be used as headbands, neck scarves, or tied to bags for a splash of color.
Color Palette: Embracing the Serenity of the Coast
The Coastal Grandmother and Coastal Granddaughter styles are rooted in the soothing, natural colors of the seaside. The color palette is both soft and timeless, reflecting the serene and laid-back nature of coastal living. Here’s how you can bring these colors into your wardrobe:
Soft Neutrals:
The foundation of the Coastal Grandmother aesthetic is a palette of soft neutrals. Think shades of white, ivory, beige, and taupe. These colors are versatile and create a clean, airy look that feels both sophisticated and relaxed. Neutral tones serve as the perfect backdrop for layering textures and adding subtle pops of color.
Coastal Blues:
Incorporate various shades of blue to evoke the ocean and sky. Light blues, soft aquas, and deeper navy tones are all staples in this aesthetic. These hues can be integrated into everything from breezy blouses to accessories like scarves or jewelry. Coastal Granddaughters might experiment with slightly bolder blue tones or subtle patterns like stripes or florals.
Earthy Greens:
Soft, muted greens, such as sage, olive, and seafoam, are reminiscent of coastal vegetation and add a natural element to the color palette. These shades work beautifully in clothing items like lightweight sweaters or linen pants and can also be introduced through accessories like a woven tote or a silk scarf.
Warm Sandy Tones:
Warm, sandy tones reflect the beaches and dunes of the coast, adding warmth and depth to the palette. Light browns, camel, and blush tones can be used in everything from cardigans to footwear, creating a cohesive and calming look that’s perfect for both the Coastal Grandmother and Granddaughter styles.
Subtle Pastels:
For a touch of color, subtle pastels like blush pink, lavender, or soft peach can be introduced sparingly. These hues add a gentle contrast to the otherwise neutral palette and can be particularly effective in accessories, such as jewelry or a light scarf.
Textures: The Heart of Coastal Comfort and Elegance
Textures are just as important as colors in bringing the Coastal Grandmother aesthetic to life.
They add depth and interest to outfits, while maintaining the comfortable, lived-in feel that defines this style. Here’s how to incorporate the right textures:
The Heart of Coastal Elegance
Linen is the quintessential fabric for the Coastal Grandmother Aesthetic, embodying both style and comfort in a way that few materials can. Its natural texture and breathable quality make it perfect for creating a chic, airy environment that is synonymous with coastal living.
- Breathability and Comfort: Linen is renowned for its breathability, making it ideal for warm, breezy climates. This fabric allows air to flow freely, keeping spaces cool and comfortable. Whether it’s a pair of loose linen trousers, a flowy dress, or crisp linen bed sheets, this fabric ensures a light and refreshing feel that aligns perfectly with the laid-back yet sophisticated coastal lifestyle.
- Timeless Appeal: The slightly wrinkled look of linen adds a touch of effortless elegance to any outfit or home decor. This timeless appeal is a cornerstone of the Coastal Grandmother Aesthetic, which favors pieces that look both relaxed and refined. Linen’s natural fibers age beautifully, becoming softer and more comfortable over time, enhancing its charm and longevity.
- Versatile and Stylish: Linen’s versatility allows it to be used in various forms, from upholstery to clothing. In home decor, linen curtains fluttering in the sea breeze, plush linen cushions, and cozy throws all contribute to a serene and inviting coastal retreat. In fashion, linen garments in neutral tones or soft pastels evoke the tranquil beauty of the seaside, making it a staple for those embracing this aesthetic.
Cotton: Classic Comfort and Practicality
Cotton, another key fabric in the Coastal Grandmother Aesthetic, offers a blend of comfort, durability, and classic style. Its softness and versatility make it a favored choice for both home textiles and clothing.
- Soft and Comfortable: Cotton’s softness is unparalleled, providing a comforting touch that enhances the coziness of any space. From luxurious cotton bed linens to fluffy bath towels, this fabric adds an element of warmth and relaxation that is essential for creating a welcoming coastal home.
- Durable and Easy to Care For: One of cotton’s greatest strengths is its durability. It withstands frequent washing and wear, maintaining its quality and appearance over time. This makes it an excellent choice for everyday use items like bed linens, tablecloths, and casual clothing. The ease of care ensures that your coastal home remains effortlessly chic without demanding constant maintenance.
- Versatile Styles and Patterns: Cotton is incredibly versatile, available in a wide range of styles and patterns. Whether you prefer crisp white sheets, colorful printed pillows, or a simple cotton dress, this fabric can adapt to your aesthetic preferences. Its ability to blend seamlessly with other materials makes it an essential component of the Coastal Grandmother Aesthetic, providing both visual interest and practical comfort.
Woven and Knitted Fabrics:
Woven textures, such as straw or rattan in accessories, add a tactile element that feels grounded and connected to nature. Knitted fabrics, like chunky cardigans or lightweight wraps, contribute warmth and coziness, ideal for layering on cooler days. These textures add visual interest and enhance the cozy, lived-in feel of the aesthetic.
Silk and Cashmere: Luxurious Touch of Coastal Sophistication
For a touch of luxury, silk and cashmere are the go-to textures. Silk scarves, blouses, or pillowcases add a smooth, glossy finish that contrasts beautifully with the more rustic textures of linen and cotton. Cashmere, with its soft and rich feel, is perfect for wraps, cardigans, and throws, adding an element of indulgence while maintaining the overall relaxed vibe.
Silk, in particular, introduces an element of luxury to the Coastal Grandmother Aesthetic, adding a sophisticated touch to both fashion and home decor. Its smooth texture and subtle sheen bring a sense of refinement that complements the relaxed elegance of coastal living.
- Elegance and Sophistication: Silk’s natural sheen and smooth finish exude elegance, making it perfect for adding a touch of sophistication to any space. Silk curtains, pillowcases, or even a delicate silk blouse can elevate the overall aesthetic, providing a graceful counterpoint to the more casual elements of coastal decor.
- Light and Breathable: Despite its luxurious appearance, silk is incredibly light and breathable. This makes it suitable for warmer climates, as it helps regulate body temperature and adds a light, airy feel to interiors. Silk garments and home textiles drape beautifully, creating a sense of movement and fluidity that enhances the serene coastal vibe.
- Natural Beauty and Sustainability: Silk is a natural fiber, and when produced sustainably, it aligns with the eco-conscious aspect of the Coastal Grandmother Aesthetic. Choosing ethically sourced silk supports environmental sustainability and ensures that your chic coastal lifestyle is also a responsible one. The natural beauty of silk, with its unique texture and luster, adds depth and richness to the overall aesthetic.
Woven Straw and Leather:
Accessories made from woven straw, like hats, bags, and even belts, contribute to the natural, earthy feel of the Coastal Grandmother aesthetic. Leather, particularly in a soft, worn finish, is another key texture for items like sandals, belts, and handbags, offering durability and a timeless appeal.
By focusing on a serene color palette and a mix of natural textures, you can create outfits and spaces that perfectly embody the Coastal Grandmother and Coastal Granddaughter aesthetics—where comfort meets effortless elegance.
Perfecting the Look: Essential Accessories for the Coastal Grandmother Aesthetic
Accessories are the finishing touches that bring the Coastal Grandmother and Coastal Granddaughter aesthetics to life. These pieces are carefully chosen for their timeless appeal, practicality, and understated elegance, which together embody the relaxed yet chic essence of coastal living. Below are the must-have accessories that finalize this style.
Wide-Brimmed Straw Hats:
A wide-brimmed straw hat is a quintessential accessory for the Coastal Grandmother. Not only does it provide protection from the sun, but it also adds an effortless, laid-back sophistication to any outfit. Look for hats in natural tones like beige or tan, which pair beautifully with linen dresses, breezy blouses, and relaxed trousers. For the Coastal Granddaughter, a slightly more modern twist, such as a ribbon detail or a fedora style, can bring a youthful edge to the classic look.
Oversized Sunglasses:
Oversized sunglasses are a signature piece for achieving that effortlessly cool coastal vibe. Think large, dark frames that evoke the glamour of old Hollywood while offering practical sun protection. Both the Coastal Grandmother and Coastal Granddaughter styles embrace this accessory, whether it’s a pair of classic black sunglasses or more contemporary tortoiseshell frames. They’re perfect for everything from a stroll along the beach to a casual afternoon in the garden.
Woven Totes and Basket Bags:
A woven tote or basket bag is the perfect blend of style and functionality. These bags are spacious enough to carry all your essentials—like a good book, sunscreen, and a fresh market find—while maintaining a polished, casual look. Natural materials like straw, rattan, or jute are ideal for this aesthetic, offering texture and a connection to nature. Coastal Granddaughters might opt for smaller crossbody versions, while the Coastal Grandmother might prefer a larger, more traditional tote.
Delicate Gold Jewelry:
Subtle, delicate gold jewelry is a staple in the Coastal Grandmother wardrobe. Simple pieces like thin gold chains, small hoop earrings, or a dainty bracelet add just the right amount of elegance without overpowering the relaxed nature of the style. For a slightly more contemporary twist, Coastal Granddaughters might layer a few pieces together or mix gold with other metals for a more eclectic look.
Silk Scarves:
Silk scarves are a versatile accessory that can be worn in numerous ways, making them a must-have for this aesthetic. Whether tied around the neck, draped over the shoulders, or used as a hair accessory, a silk scarf adds a touch of luxury and color to any outfit. Choose patterns and colors that complement the coastal palette—think soft blues, warm neutrals, or classic nautical stripes.
Comfortable Espadrilles and Sandals:
Footwear in the Coastal Grandmother style is all about comfort and understated elegance. Espadrilles, with their woven soles and soft fabric uppers, are a perfect choice, offering both style and ease for long walks by the shore or casual gatherings. Simple leather sandals in neutral tones are also a great option, providing versatility and comfort. The Coastal Granddaughter might experiment with slightly more modern designs, like platform espadrilles or strappy sandals, to add a youthful flair.
Soft, Oversized Cardigans and Wraps:
Evenings by the coast can get chilly, and a soft, oversized cardigan or wrap is the ideal accessory to stay cozy without sacrificing style. Look for pieces in natural fabrics like cotton, linen, or cashmere, and in neutral or muted tones that blend seamlessly with the rest of your wardrobe. These pieces are perfect for layering and add a touch of comfort to the chic coastal look.
These accessories are the perfect finishing touches for the Coastal Grandmother and Coastal Granddaughter styles, combining practicality with timeless elegance to create a look that’s both chic and effortlessly cozy.
Coastal Grandmother Icons:
Diane Keaton:
Diane Keaton is often credited with popularizing the Coastal Grandmother aesthetic through her roles in films like “Something’s Gotta Give.” Her wardrobe staples, such as crisp white shirts, loose linen pants, and wide-brimmed hats, embody the effortless, chic style associated with this look.
Martha Stewart:
Martha Stewart’s lifestyle brand and personal style reflect the Coastal Grandmother aesthetic perfectly. Known for her elegant yet practical approach to home decor, gardening, and cooking, Stewart often incorporates natural fibers, neutral colors, and classic silhouettes that define this style.
Meryl Streep:
Meryl Streep, especially in her role in “It’s Complicated,” epitomizes the Coastal Grandmother aesthetic with her sophisticated yet comfortable wardrobe. Her affinity for timeless pieces, natural fabrics, and a relaxed yet polished look makes her a style icon for this trend.
Coastal Granddaughter Icons:
Taylor Swift:
Taylor Swift’s recent style evolution, particularly during her “Folklore” and “Evermore” eras, has embraced elements of the Coastal Granddaughter aesthetic. Think cozy cardigans, vintage-inspired dresses, and a natural, understated beauty that complements the serene, coastal vibe.
Reese Witherspoon:
Reese Witherspoon, through her lifestyle brand Draper James, often showcases the Coastal Granddaughter aesthetic with preppy, Southern-inspired clothing that features light fabrics, floral patterns, and a fresh, breezy feel. Her personal style frequently includes elements that are chic, comfortable, and timeless.
Gwyneth Paltrow:
Gwyneth Paltrow’s lifestyle brand, Goop, and her personal style reflect a modern, sophisticated take on the Coastal Granddaughter aesthetic. With an emphasis on wellness, simplicity, and luxury, Paltrow often incorporates natural materials, neutral tones, and elegant, minimalist designs that align with the coastal lifestyle.
Anne Hathway
Anne Hathaway has indeed embraced elements of the Coastal Granddaughter style, blending timeless elegance with a fresh, modern twist. This aesthetic reflects a youthful take on the classic Coastal Grandmother style, emphasizing a relaxed, chic, and somewhat nostalgic vibe that feels both effortless and sophisticated.
Wanting to summarize the key elements of the aforementioned icons, I’d say the following could be the relevant points of their style (regardless of age):
Relaxed Silhouettes: they all often opt for relaxed, easygoing silhouettes that are comfortable yet stylish. Think flowy dresses, loose-fitting trousers, and oversized sweaters. These pieces are typically in soft, natural fabrics like cotton and linen, which align perfectly with the Coastal Granddaughter aesthetic (as mentioned before). The key is a balance between comfort and refinement, with an emphasis on pieces that allow for ease of movement and a carefree vibe.
Neutral and Soft Color Palette: their wardrobe frequently features a neutral and soft color palette, which is central to the Coastal Grandmother/Granddaughter style. They gravitate towards whites, creams, beiges, and light blues, all of which evoke the tranquility of the seaside. Occasionally, they’ll add a pop of color through accessories or a statement piece, but the overall look remains grounded in these calming hues.
Minimalist, Natural Makeup: their makeup style often complements the Coastal Grandmother/Granddaughter aesthetic, with a focus on natural beauty. These icons typically wear light, dewy makeup that enhances their features without being overpowering. Think soft, neutral tones for eyes, a hint of blush, and a natural lip color. This minimalist approach to makeup enhances the effortless, breezy feel of the style.
Simple yet Elegant Accessories: their approach to accessories is understated yet elegant. These women often choose delicate jewelry, such as thin gold necklaces, simple hoop earrings, or dainty rings. In line with the aesthetic of this style, they might also add a woven tote bag, a straw hat, or a pair of chic sunglasses to complete their look. These accessories are practical yet stylish, contributing to the overall theme of relaxed sophistication.
Casual, Elegant Footwear: the footwear choices of these icons often include comfortable yet stylish options like espadrilles, leather sandals, or loafers. These shoes are perfect for the Coastal Granddaughter vibe, offering a blend of casual elegance and practicality. The focus is on footwear that can effortlessly transition from a stroll along the beach to a casual lunch or afternoon shopping.
Effortless Hairstyles: their hair often reflects the effortless, relaxed nature of the Coastal Grandmother/Granddaughter aesthetic, showing the tendency to wear the hair in loose waves or a simple, sleek style that looks polished without being overly styled. This kind of hairstyle complements the overall aesthetic by maintaining a balance between looking put-together yet maintaining a carefree, natural vibe.
Conclusion: The Timeless Allure of the Coastal Grandmother Aesthetic
We can say, overall, that embracing the coastal grandmother/granddaughter aesthetic is about more than just a look—it’s a lifestyle that prioritizes comfort, elegance, and simplicity.
By incorporating these elements into your wardrobe and home, you can create a serene, stylish, and timeless environment that feels like a perpetual seaside retreat. Whether you’re drawn to the fashion, the décor, or the way of life, this trend offers something for everyone looking to add a touch of coastal charm to their everyday existence.
Happy coastal styling, guys, and I hope to meet you here next week!
XOXO
B&TG